Ideas Unbound: Ashoka Fellow Patrick Struebi, Fairtrasa: Helping Small-Scale Farmers Connect to Global Markets
A dialogue with Ashoka Fellow Patrick Struebi, founder and CEO of Fairtrade South America, or Fairtrasa. Fairtrasa is the largest fair-trade, small-scale farmer organization in Latin America. Fairtrasa’s mission is to support small farmers and their communities by connecting them with the opportunity to sell their products in international markets. Patrick's work is revolutionizing the fair-trade movement by restructuring the supply chains affecting small producers, and also reinvesting in their communities in ways that help lift them out of poverty while supporting environmental and organic values.